NEWS IN ENGLISH | Nielsen Survey: 84% of Respondents More Likely to Visit Retailers with a Loyalty Program
Nielsen Survey: 84% of Respondents More Likely to Visit Retailers with a Loyalty Program
2013-11-21 10:39:00



Nearly 60 percent of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84 percent said they were more likely to visit those retailers, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.

"While the concept of loyalty is nothing new, we are seeing a significant surge in retailers&8212;and particularly those in developing economies&8212;investing in loyalty programs that give them valuable insight into how to better meet customer needs," said Julie Currie, senior vice president, Global Loyalty, Nielsen. "Savvy retailers are mining the data and looking for new and innovative ways to achieve the benefits most important to their customers."

The Nielsen Global Survey of Loyalty Sentiment polled more than 29,000 Internet* respondents in 58 countries to evaluate consumer views on loyalty levels across 16 categories including fast-moving consumer goods, technology products and retail establishments. Nielsen found that, on average, more respondents claimed to be not loyal than completely loyal to brands, service providers and retailers. Most respondents said they were mostly loyal, or unlikely to switch brands or providers without significant incentives.

Source:nielsen