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NEWS IN ENGLISH | PwC Releases 10th Anniversary Digital IQ™ Survey
PwC Releases 10th Anniversary Digital IQ™ Survey
2017-03-01 12:33:00
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![]() PwC released its 2017 Digital IQ Survey, a comprehensive look at how companies around the world are striving to stave off disruption by elevating their digital acumen and capabilities. The survey, now in its 10th year of identifying trends in technology and business adoption, examines just how organizations maximize returns on their digital technology investments, or not. Over the past decade, PwC has used this survey to ask corporate leaders a critical question - how are organizations maximizing and profiting from their digital investments? Companies are faced with an ever-growing list of options for technology investment, but whether or not those investments are being put to good use remains an omnipresent problem - that hasn't been alleviated in the last decade. This year's survey results, gathered from the perspectives of 2,216 business and technology executives, provide insight into the challenges corporate leaders continue to face. Key findings include:
"Digital IQ has a completely different meaning today than it had when we started this research a decade ago," stated Antal Kerekes, Technology Advisory Partner at PwC. "Today the spectrum and diversity of technologies available to enterprise leaders is immense, and all members of the C-Suite need to understand what technology best fits their strategy and what makes the most sense as an investment. Building a culture of innovation - upping everyone's Digital IQ - is no small feat, but it's necessary if a company seeks to compete in today's highly disrupted and challenging market." As this year's Digital IQ Survey shows, many companies continue to struggle with raising their Digital IQ. There is awareness that digital capabilities are a critical component to success, and that emerging technologies have to be explored. But leaders remain challenged by the need to transform their organizations to truly integrate digital into the company's culture. The survey assesses these challenges and also contains unique insights into:
"It is critical that companies today invest in digital solutions if they want to be successful. However, Companies are failing at alarming rates in driving business results from digital technology investments. It's even more important that they think through how their tech investment drive current and new business models and financial results," said Antal Kerekes. "Having a high Digital IQ is really all about integration, and requires fitting together the pieces of the puzzle - the business, the customer and employee experience and the technology - to build one cohesive and transformative solution. That's what will really give a company a competitive edge." ![]() ![]()
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