Axel Springer AG has acquired a 74.9 percent equity interest in the market leader for online brochures and mobile couponing, kaufDA

Formed in 2009, the Berlin-based company offers retailers the ability to advertise their products and services in the mobile and stationary internet on a location-based service, making it possible for consumers to conveniently plan their shopping from home or away from home, using their mobile phones. Together with more than 80 partners and major internet companies like t-online.de and meinestadt.de, the kaufDA network reaches more than eleven million users in 12,000 German cities and towns.

Dr. Mathias Döpfner, CEO of Axel Springer AG: "We are pleased to have made this investment in kaufDA, as the most promising online marketing company for stationary retail sales. In the last two years, kaufDA has successfully established its innovative approach and business model in the market; and working together, we want to continue growing the company's business on that basis. We are especially pleased that the company's founders Christian Gaiser, Tim Marbach and Thomas Frieling will continue to manage the portal on a long-term basis as 'entrepreneurs within the company.'"