NEWS IN ENGLISH | IPG's Team Ignite Selected for Harley-Davidson Global Creative, Media and Digital Marketing Duties
IPG's Team Ignite Selected for Harley-Davidson Global Creative, Media and Digital Marketing Duties
2016-08-01 09:19:00



IPG
Harley-Davidson has selected a customized team of talent and resources from a range of Interpublic Group (NYSE: IPG) agencies to handle its global creative, media and digital marketing account after an extensive holding-company review. Headquartered in Detroit, with regional hubs in New York, London and Singapore, the newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies.

Michael Roth, Chairman and CEO of Interpublic Group, commented, "Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It's a great example of the 'open architecture' model we've championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world."

Source: IPG