NEWS IN ENGLISH | Bertelsmann Steps Up Activities in Indian E-Commerce Market
Bertelsmann Steps Up Activities in Indian E-Commerce Market
2016-01-28 17:44:00

The international media, services and education company Bertelsmann is expanding its activities in the growth region of India by investing in the e-commerce service provider KartRocket. The company assists Indian SMEs in selling their products online. KartRocket will now use the fresh capital to further open its range of services to private vendors - a potential market of around 50 million in India. In this connection, the Indian service provider recently launched a new digital marketplace for products sold by homepreneurs and small sellers (C2C) called "Kraftly."

"The KartRocket team has the best expertise in the country in launching a micro-seller online sales platforms. The focus is always on how customers can use KartRocket solutions to independently build and operate their own platforms," explains Pankaj Makkar, Managing Director of Bertelsmann India Investments. "By putting the power of e-commerce back in the hands of the small seller, Kraftly has the potential to create a new form of e-commerce in the Indian market. The recent growth in C2C commerce in countries such as China, Singapore, US and Japan is further validation of this business opportunity."

KartRocket is the latest of several investments Bertelsmann has made in the Indian market. In 2015, the media group invested in the platform and the music streaming service Saavn. Other investments include the real-estate portal, the university service provider iNurture as well as Authorgen Technologies and its online education platform Beyond this, parts of RTL Group, Penguin Random House, and Arvato are active in India.

Source: Bertelsmann