Dentsu Aegis Network

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NEWS IN ENGLISH | Dentsu Aegis Network realigns its business in Germany
Dentsu Aegis Network realigns its business in Germany
2014-10-27 09:33:00
Dentsu Aegis Network
![]() Dentsu Aegis Network announced the realignment of two of its network brands in Germany, creative agency mcgarrybowen and full service digital agency Isobar, which collectively will be known and operate as Isobar, with immediate effect. This announcement reflects the strong digital, social and creative capabilities at the heart of both local agencies, united to form one of the most experienced digital creative teams in Germany. The realignment does not affect either brand outside of Germany. Headquartered in Düsseldorf, Isobar now employs more than 100 specialists delivering creative and digital marketing solutions for clients across Germany, and will be led by mcgarrybowen's three Managing Partners - Jörg Zabel, Daniel Könnecke and André Limmer. In recent years the trio have grown mcgarrybowen into a highly regarded and successful creative and digital agency in Germany, with prestigious client wins including Nintendo, Campari-Group, Reebok and ProSiebenSat.1 Digital. Nigel Morris, CEO Dentsu Aegis Network Americas & EMEA said: "Germany is a strategically very important market for us. This realignment will play a crucial role for the local development of Dentsu Aegis Network's service offering, while expanding Isobar's operations across Germany. Their shared philosophy and focus combined with the skills of the newly expanded team will enable us to provide innovative and integrated business solutions to help our clients master the increasingly complex challenges their businesses are facing. " Jean Lin, Global CEO Isobar, said: "We're excited to welcome the mcgarrybowen team into the Isobar family. We've always shared the same vision, that digital has the power to deliver the best ideas to change our clients businesses. The combination of mcgarrybowen's creative excellence and our commitment to ideas without limits will make a perfect marriage for our teams and clients in Germany." Jörg Zabel, new CEO Isobar Germany, said: "We are thrilled to be joining the Isobar family and are looking forward to new opportunities ahead. Isobar's global reach will open up new opportunities for our clients in Germany and the Austria-Switzerland region. We are excited to harness our team's collective expertise to create business solutions for our clients in the digital world that go beyond traditional communication and services." With more than 3,000 employees in 67 offices across 41 markets, Isobar is the largest full service marketing agency within the Dentsu Aegis Network. Isobar Germany's key clients include local and global brands such as Goldwell, Nintendo, Reebok, the Campari Group, Bank für Sozialwirtschaft, Peugeot and Q-Cells. Source: Dentsu Aegis Network ![]() ![]()
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