NEWS IN ENGLISH | Bosch Chief Personnel Officer Kübel: “Germany needs more women bosses”
Bosch Chief Personnel Officer Kübel: “Germany needs more women bosses”
2014-10-20 12:05:00



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"If more women in Germany are to opt for a leadership career, we need an integrated approach involving business, politics, and society." This was the appeal made by Christoph Kübel, member of the board of management and director of industrial relations of Robert Bosch GmbH, at a specialist conference attended by Chancellor Angela Merkel in Berlin. "Mixed leadership teams can help Germany remain a leading economy." Speaking at the Federal Chancellery to leading representatives of politics, academia, and business, Kübel stressed that corporate and working culture play a vital role in this context. "Germany needs more women bosses. Flexible working models, respect for family commitments, and the elimination of prejudice can all play an important role in attracting more women leadership candidates." In his view, women play a crucial role in a company's success, yet they far too rarely manage to get a foot on the executive career ladder. Given the foreseeable lack of qualified personnel, businesses that fail to exploit this potential are shooting themselves in the foot, Kübel added.

Diversity management: casting off traditional roles and mindsets
"In everyday practice, women on a leadership career path often have to deal with adversity," Kübel says. "Frequently, they find themselves confronted with obsolete role models and mindsets." For this reason, Kübel is convinced that real change is needed on every level, not least to overthrow hackneyed stereotypes based on gender. Worldwide, therefore, Bosch carries out diversity management, encouraging respect for heterogeneity and non-standard career paths. By 2020, the supplier of technology and services wants to increase the share of women in leadership positions to 20 percent worldwide. Bosch as a whole has already reached a 12 percent share, with certain countries already having exceeding the target, such as China (23 percent) and Spain (21 percent). To give women permanent support on their career paths, Bosch offers special mentoring programs, networks, seminars, and training courses.

Girls' Campus: kindling young women's interest in technology
Kübel said that Bosch wants to make a contribution to society, and give it the benefit of its experience: "For us, there is no doubt that mixed leadership teams are more successful, and can thus make Germany as a whole more competitive." This is why Bosch supports initiatives to kindle children's interest in technology at an early age. Chancellor Merkel was especially interested to hear about the "Girls' Campus" program: this project, organized jointly by Robert Bosch GmbH and Robert Bosch Stiftung GmbH, offers female high-school students a year-long program of weekend seminars, at which they gain insights into the world of work, are shown around companies, receive tuition in technical subjects, and learn presentation techniques. The aim is to kindle young women's enthusiasm for science and technology. Apart from Girls' Campus and Girls' Day, Bosch also takes part in more than 250 education alliances across the German school system as part of the "Wissensfabrik" (knowledge factory) initiative.


Source: BOSCH